Marketing Questions and Answers

Identify 3 convergent tools and techniques in the marketing communication environment. Make sure that these tools are using the impact of capacity in communications technology and taking into consider...

Chosen organization: Apple Question 1: Establish and explain with an example how you would use at least 2 metrics for Apple's social media performance. Question 2: Identify at least 1 risk and d...

Action Plan for Digital media strategy - Chosen organization: Apple Question 1 - Select at least 2 social media platforms/applications that you would use for marketing strategy and explain why th...

Target Audience - Apple Question 1: Define the target audience of Apple digital media strategy based on these criteria: a. What platforms and applications do they use in social media? b. What type ...

Organisation: Apple 1. Explain the digital media strategy you want to implement at Apple: 2. Explain monetization channel for digital media strategy. Provide at least one monetization objective fo...

a) What is descriptive data analysis? Explain with an example for the organisation. b) What is forecasting data analysis? Explain with an example for the organisation. c) What is a correlation t...

1. Give examples of information sources for data analysis for the company: 2. How important is having data for decision making? 3. What is the importance of: a) Timeliness of data b) The validit...

a. The definition of data analysis: b. The importance and value of data analysis: c. De-identification of data (techniques relating to data analysis in Australia). What is it and why is it impor...

CASE STUDY MixUp is an Australian company that produces 3 different types of food processors � This is the pricing information for the products: Product Price Product A $75 Product B $...

Assessment activities Activity 1: Plan a personal work schedule Activity context: The management wants you to ensure that the personal work schedule incorporates your task requirements, personal acc...

Complete the following action on each occasion to proactively respond to difficult service situations: Identify problems with products and services and take immediate action to address before provi...

Answer the following questions: Q3: Answer the following questions: 3.1. What is a work plan? What is its importance? Write your answer in fifty words. 3.2. Explain the following contents of wo...

. app.myeducator.com FO C book me Week 1 Pr... GWhat are t... *4 58843.. Home C Chegg Se... G Grammarly Go Quick AP. Paraphrase. Your Submission: Started on Feb 11 at 22:39 1 Which of the following ...

Consider this: GA data tells you that some of your customers purchase on your site after searching for your brand on Google or other search engines. However, you know that they may have been first int...

What is a Data Set in Google Analytics? Select one: a. A container that holds the data you upload to GA b. A completed activity, online or offline, that is important to the success of your business...

The Museum of Cultural Impact (MCI), a US-based online museum that curates pop culture artifacts, identified increased sales as a priority conversion and recently made some UX improvements. For the la...

Present Appraisal Report to Client Using the above information you have collated for the appraisal on your home, you are to make a presentation to the vendor; During this presentation you are to advis...

case study link: https://www.thecasestudysolutions.com/mountain-man-brewing-company/ https://www.studocu.com/en-us/document/north-carolina-state-university/product-and-brand-management/mills-mmbc-case...

Discuss how marketing research could be applied to the different facets of the marketing mix (Product, Price, Place and Promotion) as research questions to understand the potential for a new line ...

Case study link: https://www.slideshare.net/surajsingh540/crescent-pure-ppt-76548698 Questions: 1.In describing the beverage distribution system in the U.S., the case states that: Group of answer choi...

1. Marketing communications industry ethics - Discuss the importance of ethical behaviour in the marketing communication industry and provide examples of what might be considered to be ethical behav...

Marketing communications industry ethics - Discuss the importance of ethical behaviour in the marketing communication industry and provide examples of what might be considered to be ethical behaviou...

Employment opportunities in marketing communications - Report on employment trends in the industry, including growth or otherwise and general job prospects. - Provide a list of at least 10 job tit...

Marketing communications industry trends, including impact of new/alternative digital technologies - Discuss key trends in marketing communications. - Identify at least five and briefly describe eac...

1.1 Key features of integrated marketing communication 1.2. What are the key steps involved in integrated marketing communications? 1.3. This information will assist students to see what is involv...

Jasmine and Christine own an online art supply store that targets college students aged 19-28. Despite running multiple campaigns on different marketing channels, sales have dropped recently and they'...

Some of the Macro-Trends that are affecting the travel industry are: A. The economic changes in the industry, with household savings being at record high, but prices for tourism services soari...

Imagine that you always sneeze when you go into PetSmart because you are allergic to the dogs in the store. Imagine that, after you have visited PetSmart (and sneezed) many times, you start to sneeze ...

Imagine that a CEO thinks that the software industry is lucrative and decides that the company should invest all its money in that industry because he can easily think of the successful exemplars such...

A watch company is running an experiment to see how involvement influences persuasion. The company gathered 500 consumers and asked them to watch a commercial for the company's new line of smartwatche...

Hillary wanted to buy her son Jason a gift for his birthday. After reading up on what is popular these days, she was leaning toward buying him in-line skates. When Hillary told her daughter, Jessica, ...

Imagine that you work for Angie's Boutique, a store that sells clothing to teenage girls. To lure girls away from your competitor, Barbara's Closet, you do the following: You first plant two well-dres...

Value Discipline Identification McDonald's, in its initial days, changed its menu to only include what they did best, hamburgers and fries. They changed the process in which you ordered food. They als...

Value Discipline Identification Intel is best known for its fast microprocessors. The creative engineering team at Intel focusses on innovation to build the next-generation microprocessors. The senio...

The auction campaign was a success, but despite your efforts, the property is passed in on the auction day. The owners are disappointed and ask you what they should do now. Comment on the alternative ...

Read the Chapter Case Study entitled "ASHLEY STEWART" from Chapter- 17 "Retailing and Omni-channel Marketing" Page:535 given in your textbook - " Marketing" (7th Edition) by Dhruv. Grewal and Mich...

BUS 501 - Individual AssignmentVicarious Consulting - Business Models Start Date - Week 1 of the semester; End date: Last week of the semester There will be weekly announcements reminding you to make ...

The company I chose is Sephora Recommend value-driven pricing for your company's product. Estimate the BEP for your company's product. What pricing implications does your BEP present for achieving a s...

Question：Klein (2000)and Levitt (see Marketing Myopia video) provide different perspectives on the role of marketing and branding. Using the critical thinking techniques learned in this course, co...

The Integrated Marketing Communication (IMC) Assignment and Presentation is an individual deliverable. The fourth P, promotion, focuses on communicating with target audiences about something; a produc...

Please help me answer the right hand column. Section 1: Planning marketing communications The Convergent environment The convergent environment Outline the forms of marketing (traditional or ...

9. Explain the importance of maintaining business networks appropriate to a convergent marketing solution and provide one example of such a network. 10. Provide the name of the Act that apply ...

6. Explain how current technologies and distributed services impact on convergent solutions and give an example of one such a technology or service. 7. Identify two situations in which you ...

1. Explain what is meant by convergence in marketing. 2. List two characteristics of convergent approaches to marketing communication 3. Provide three examples each of traditional and digital mark...

Phil Pfeifer owns a business refurbishing Army Surplus calculators. He has a contract to buy the calculators from government sources and could purchase up to 4,410 a month. His bid of $4.73 per calcul...

While Fallon Worldwide was working with Arby's executives on its campaign, it was decided that the ________ for the campaign should be to increase demand for Arby's other menu items since Arby's consu...

During the implementation stage, the Fallon creative team works with Fallon media buyers to select and schedule the media. Because Fallon Worldwide offers a number of services including research, medi...

The company I chose is Sephora Evaluate the brand equity of your company's product, and recommend an ethical development process and life cycle management for your company's product. Describe the bran...

GPS Marketers was hired to do marketing for a company that sold vet-developed dog food with perfectly timed, refrigerated deliveries to customers' homes. When developing the company's marketing strate...

GPS Marketers was hired to revamp an outdated website for a company that designed and manufactured measurement and control instruments related to weather and water. During the development of the websi...

A small seed and garden store hired GPS Marketers one winter to help them with an email marketing campaign. They wanted GPS to set up a drip marketing campaign to encourage their customers, old and ne...

Knowing that increased and personalized interaction increases enrollment, a university hired GPS Marketers to help promote the university to high school seniors in the state. GPS utilized software tha...

GPS Marketers was hired to help market a vacation resort in Mexico. As part of the campaign, they shared the experience of a couple who missed their sunset cruise and what the resort did to make the c...

Leo's Fruit Stand has always stocked just one brand of apples: Gala. Gala apples cost Leo $0.22 each, and he sells them for $0.61 . Leo is considering adding Rome apples to his stand. They will cost h...

Leo's Fruit Stand has always stocked just one brand of apples: Gala. Gala apples cost Leo $0.15 each, and he sells them for $0.52 . Leo is considering adding Rome apples to his stand. They will cost h...

Leo's Fruit Stand has always stocked just one brand of apples: Gala. Gala apples cost Leo $0.11 each, and he sells them for $0.51 . Leo is considering adding Rome apples to his stand. They will cost h...

Read Company Case: Proctor and Gamble Selling Through Customer Business Development, and answer the following questions: From the perspective of team selling, discuss the positive as well as some po...

5. How would you measure the effectiveness of a Public Relations campaign for Tokyo Jane? Tokyo Jane. Alex Grut, co-founder of Tokyo lane, a Danish accessible fashion jewelry manufacturer, hung up ...

4. What actions should Tokyo Jane take to repair its image? To enhance its image? Tokyo Jane. Alex Grut, co-founder of Tokyo lane, a Danish accessible fashion jewelry manufacturer, hung up the phon...

3. Gillis mentions investors and government stakeholders as possible targets for a public relations campaign. How does public relations messaging affect Tokyo Jane's different stakeholders? Tokyo...

2. What are their choices in selecting the best media to use to implement their public relations campaign? What are the advantages of each? What media do you recommend they use to improve their tarn...

1. At the time of the case study Tokyo Jane has an image issue. What would be the steps in the planning process to determine the optimum public relations campaign? Tokyo Jane. Alex Grut, co-found...

explain the term 'societal marketing'. explain the term 'production' and identify one aspect of production that is considered by societal marketing. explain the term 'product' and identify one aspect ...

it has now been 3 weeks since the marketing has commenced and the property has NOT been leased. Feedback from prospective tenants suggest the following: - the property is not really a 3 bedroom prop...

Your department maintains records of the effectiveness of marketing campaigns. what information would you need in order to assess the effectiveness of your marketing? How will you collect that informa...

Question 10 According to the Deloitte article, "Augmented Shopping: The quiet revolution", what products are best suited for augmented shopping capabilities? A.)Products where craftsmanship of t...

Case 1 You are a fan of tea and you have become an expert as a tea connoisseur, like "tea barista". You want to initiate a business based on the web, an e - commerce business, to sell origin certified...

1. What are some recent examples of brands getting involved in social justice initiatives through their marketing? 2. Why are more brands aligning their brand messaging with social justice causes? ...

Develop an advertising strategy for Geely's launch of their new "Geometry" in the Australian market. This should include a positioning statement, message and content strategy, message execution and ...

One of the ways in Geely achieved cost leadership was by cutting down its dealership network from over 1000 dealers to just 700 within a year. The company has also demonstrated its innovativeness in e...

Discuss how you would set your pricing structure for your services and the various pricing options you have to offer a potential client. You should draw on the unit materials and your own research as ...

. Week 1 Practice Assignment - x C Chegg Search X G Which of the following describe x Homework Help - CSA Mom O app.myeducator.com/course/activity.Iti/1844/2708377213506109441/ How might a modern ma...

. Week 1 Practice Assignment - X Homework Help - OBA from O N C app.myeducator.com/course/activity.Hi/1844/2708-377213506109441/ Conditioned response Neutral stimulus 14 Imagine you are walking thro...

. Which of the following is a key concept to understand regarding consumer behavior? " A consumer's thought processes and attitudes stay relatively stable throughout his or her lifetime. Every ...

. CANE Week 1 Practice Assignment - * Homework Help - QBA from Or x + app.myeducator.com/course/activity.1:/1844/2708377213506109441 What additional benefit do heat maps provide marketing organiz...

Think about one of your favorite stores to shop in. Identify 1 sensory marketing strategy the store uses to influence your purchases. Provide a rationale on how the strategy creates value for you as a...

Using the scenario from question 2, outline the offline public relations campaign Ethique should implement including: the public relations function the campaign will perform, and what main public re...

Ethique wants to run an online advertising campaign to build awareness and sales in regions in the world where they do not have any physical stores. Explain what online advertising options Ethiqu...

Question 10 According to the McKinsey article, "What's next for digital consumers", how has lock down changed the nature of competition during the pandemic? A) The number of competitors has incr...

What does the term 'Customers are more than customers' mean in terms of its reference to the concept of democracy? A) Customers take on a more complex set of roles, such as both writing and reading...

According to the McKinsey article, "What's next for digital consumers", how has lock down changed the nature of competition during the pandemic? The number of competitors has increased and inclu...

Which of the following are a way to leverage digital democracy? Keep your content static and allow people time to absorb it. The cult of personality can be utilized to become a digital celebr...

21st Century Fox is the name for Fox's broadcast/cable TV networks and TV/movie studios. Since most of the shows produced at its TV production unit and many of the movies made at its studio are only t...

The owner of a small restaurant that sells takeout fried chicken and biscuits each month pays $2,500 in rent, $500 in utilities, $750 interest on his loan, insurance premium of $200, and $250 on adver...

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each. They are only available in your area in a Waterford shop 40...

An ad for Hydroxycut, a dietary supplement sold as a weight loss aid, depicts a handsome man with an open shirt with ripped abdominal muscles who claims that he "was shocked at how fast Hydroxycut wor...

When Wendy's wants to increase the value of its Dave's Hot 'N Juicy cheeseburger to its customers, it combines complementary items (French fries and a soft drink) to expedite the ordering process and ...

Case #2 - Online Store Marketing The following table shows the activity on a Canadian online store's webpage resulting from their social media campaign last year. The cost of the social media advertis...

Marketing. 5 Recognized for excellence by Advertising Age, The Community is a global agency of people with diverse backgrounds with a mission "to create culturally-potent ideas for a multi-everyt...

As innovation creates new marketing models, online ordering and personal shoppers have changed how customers view and order products from the marketplace. This has created new types of jobs and stores...

Ethique has a rich customer database it has collected from sales made from the store on their website Ethiqueworld.com, and from the 2,500 stores that sell their products around the world. Choose T...

Ethique is reviewing its process for selecting stores (retailers) to stock their product range. The company wants to rank potential retailers in terms of their placement. Of the many placement de...

Some of the physical stores that sell Ethique products have experienced a significant drop in sales over the last year due to the ongoing impact of the Covid-19 pandemic. Ethique wants to increase t...

. You have data on binary display activity [1/0) over 2 years (104 weeks) for each of 80 stores in your company. The table below is a summary of that data (these are exact values). . % of times that...

. Assume that you weekly store-level data on unit sales and price and have estimated the following model: In(yunit sales ) = Bo + B1 In(x price) You obtain a parameter estimate for B1 of -2.30. With...

All of the following are true about the concept of revenue management except... Group of answer choices Revenue management is quite important in sectors with high fixed costs where asset utilizatio...

ou estimate the following regression model: In(yunit sales ) = Bo + B1 In(Town price) + 32 In(X competitor price) + B3display and get the following output: Coefficient Std Error t-Value p-Value Consta...

You estimate the following regression model: In (yunit sales) = Bo + B1 In(Town price) + 32 In( competitor price) and get the following output: Coefficient Std Error t-Value p-Value Constant 8.0 0.50 ...

Case: Ski Aus is a company that makes fashionable, high performance and expensive ski clothing (ski wear). Ski Aus has traditionally segmented the market by clothing type (e.g., ski pants, ski jacke...

The King IV report identifies 16 principles that guide aspirations in terms of governance practices. Identify ten (10) of these principles that can be applied to ESKOM, by finding information that ...

Case: Research indicates that wearing a mask is one of the most effective measures of containing the spread of the Corona virus (https://www.nature.com/articles/d41586-020-02801-8). Yet, in many count...

Understanding consumer decision making: Imagine the following scenario: You are in a supermarket, shopping for orange juice. There are several brands of orange juice on the shelf. Provide one example ...

2. How could not having a strategy hurt a brand on social media? 3. What are some content ideas for those who are at the "Awareness" stage of the sales funnel? 4. What does it mean to A/B test a s...

In Chapter 17 of your textbook, there is a list of different pricing objectives that a company can implement in pricing products. A brief description of four companies follow. For each company identif...

Question 1 The Marketing Plan Contents, from beginning to end, is in what order? 1 point Executive Summary, Marketing Strategy Tactics, Situation Analysis, Financial Projections, Implementation Contro...

Question 1 Select any of the following that have the correct pairing: 1 point Irrationality is to Prescriptiveness Rationality is to Prescriptiveness Irrationality is to Descriptiveness Rationality is...

What does 'buying local' mean to you? How do you determine what 'local' means? Are there limits to buying local here in PEI? What does "glocal" mean? Is buying local a priority for you when making pur...

Question 1 Which of the Four Ps within the marketing mix focuses on providing an incentive to buy a product. Price Place Promotion Product Question 2 The cost of the next best alternative along with t...

Religions 1.1- How can you use storytelling to get your idea or point across? Include an example. to get your idea or point across? Include an example. Answer must refer to storytelling techniques and...

1.1- Conduct further research on your topic and key ideas and include some statistics to use during your presentation and debate. Include the links to your information sources The student must summari...

QUESTION 1 Oscar Prangel and other members of the MMBC Management team worried about possible drawbacks of launching a light beer. These drawbacks included: i. Alienating the core customer base ii. Sh...

17 Palmer Street WEST END QLD 4101 3 bedroom 1 bathroom fully fenced backyard. The listing agreement has been signed and vendor's marketing contribution is $400. agreed marketing plan is: standard sig...

Market property for rent Question 5 You have arranged to discuss the marketing results and feedback with your landlord, whom is not happy about the situation. Outline your proposals for the ongoing ma...

Activity 8 Q2.Explain what would be the impact of not providing current and accurate destination information and advice to the customers Q3,Identify four ways to establish the scope and depth of the i...

QUESTION 1 Based on the Perceptual Map in Exhibit 2, Nutrition vs Taste, the sector that was most competitive was ___________; the sector that was least competitive was _______________. a. High Nutrit...

I would like to ask: What are the unconditioned as well as the conditioned stimulus and responses. thank you. Task 3: Consumer learning Planet Health is an Australian owned distributor of premium natu...

Question 6 What information about potential international destinations (features) could be provided to customers in order for them to make an informed choice about their international holiday destinat...

Question 4 List at least three sources of information on regulatory requirements for travelling to international destinations such as passport and Visa requirements and restrictions. Question 5 Being ...

Activity 7 Q1 Customers are generally more receptive to persuasion by travel advisors when the information can be backed up with proof or demonstration. Identify four of the forms that this proof can ...

Question 1 What percentage of consumer-packaged goods and retail products fail during the first year in the market? 45-55% 55-65% 25-35% 75-85% Question 2 Culture has more of a direct impact on consum...

Which of the following is a reason why brand building fails? O companies focus on short term, quarterly earnings as opposed to long-term brand investments O managers state that the single greatest thr...

Consider the following table part worth utilities from a forklift study commissioned by Clark Equipment Inc. Conjoint Results Product Configurations PW Attribute Feature Clark Hyster Yale Utility Reli...

Question 342 pts Brand managers for the Fruit Loops product line commissioned a perceptual product map survey to better understand competitive relationships in the cereal category and to point to poss...

case study, "Axing a Beloved Prairie Home Companion," at the end of Chapter 6 (beginning on page 123 of the textbook). , "Axing a Beloved Prairie Home Companion," The sexual harassment/#MeToo tidal wa...

Randy Todd, marketing manager for Sporting Products, Inc. (SPI), is thinking about how changes taking place among retailers in his channel might impact his strategy. SPI sells the products it produces...

Which of the following best describes the 80-20 Principle (which can be found within the the ABC analysis)? approximately 80 percent of a retailer's sales came from 20 percent of its products 80 perce...

When a retailer promotes that they have a new line of environmentally-friendly products, but behind the scenes, they are not doing things like reducing energy usage or recycling in their stores, it wo...

By sharing common goals, buyers and vendors _______. commonly miscalculate the cost of merchandise can pool their strengths and abilities to exploit potential opportunities can conclude that the long-...

Retailers, like Wal-Mart, ask their vendors to sign a code of basic labor. These retailers will also hire investigators or auditing firms to inspect the factories that their vendors use. Why would r...

Which of the following would be the the best reason for retailers to offer private-label brands instead of national brands? Private labels yield higher margins to retailers. Private labels require les...

Which of the following would best describe the first step in merchandise management planning? Developing a pricing strategy Developing a forecast for sales Determining the appropriate inventory levels...

When retailers in Michigan sell snowblowers, mittens or sleds, these items would be considered part of a/an _________. expected merchandise category staple merchandise category sample merchandise cate...

HELLO, I NEED TO ANSWER THIS 5 QUESTION BASED ON THE INFORMATION ABOVE (PICS) THANK YOU SO MUCH, PLEASE DO NOT USE PLAGIARISM. LET ME KNOW IF YOU NEED SOMETHING ELSE. QUESTIONS Hands-On Exercise Using...

Political instability is a barrier to trade. Which of the following factors would be most important in deciding whether to invest in a country? Explain why you think as you do. A national election...

Tesla has worked very hard to be the leader in the mass electric vehicle market. With high prices and a strong brand name, the company appears to have enjoyed some of the benefits associated with bein...

The events of 2020/21 and in particular the COVID-19 pandemic have created many threats and even opportunities for companies. How has the COVID-19 pandemic affected the cruise industry? What strategie...

Select the one TRUE statement below about The Coach. a.The Coach is selected unanimously by the customer organization b.The Coach is sought out and selected by the sales rep c.The Coach is never found...

Select the transaction below that BEST meets the criteria of a Complex Sale a.Buying a new cable TV service b.Buying an engagement ring c.Buying a new primary residence d.Buying a life insurance pol...

When Leveraging from Strengths, these strengths are best defined as... a.any and all advantages you have over the competition b.areas of differentiation that are relevant to a single sale and difficu...

Select the one TRUE statement below about Economic Buying Influences. a.This buyer type is easy to identify and is very approachable b.This buyer type has veto power and can say NO when everyone else...

When practicing Buoyancy, which one attitude or activity best fits? a.Floating new ideas to your customer to address unmet needs b.Reframing difficult solutions to avoid drowning the customer in deta...

All business operate within a larger external environment regardless of the organizations':. Question 3 (0.25 points} All businesses operate within a larger external environment. regardless of the org...

Most strategic literature agrees that a full situational analysis is the foundation of good strategy. What is included in a situational analysis? Why is it so important and how would you go about co...

Ray has recently been appointed as the Manager for BBQ and Outdoor Limited, an Irish company that sells barbeques and outdoor furniture. In his first week in the job, Ray realises that company has no ...

answer the following in regard to How Facebook stole the news business; (1) how monetization works for facebook (2) methods of analysis in social media ( i.e. infuence analysis, competitive analysis, ...

Amadeo (2018) detailed five characteristics of emerging markets. Evaluate Ethiopia against these characteristics. Provide factual evidence not older than three years old. ...

1) Starbucks in South Africa: Describe the general marketing situation Starbucks faces in South Africa! Use facts to highlight the problem and name three preliminary reasons for failure in South Afric...

answer this!! The manager of a local coffee shop has noticed that traffic to her store is not meeting expectations, and she suspects that this is due to the stores' outdated look and interior design...

answer this!! "It is a higher-level plan of your brand eco—system, so you can determine how to best build and scale your brand over time." What is this statement describing? 0 Brand architect...

answer this!! Crunch Squares, a major cereal brand, relies on famous sports figures pictured on the boxes for advertising and consumer appeal. Its high sugar content and a scandal involving one of the...

answer this!! Companies that market baby products have begun featuring fathers taking care of small children in their advertising more often, in response to the evolution of the "traditional"...

answer this!! Consumer product companies put a lot of emphasis on studying consumer behaviour, because". 0 adults experience a significant exposure to the elements of their world through an impri...

answer this!! Bounty is a high-quality, premium paper towel brand that retails at the top price in its category, at $4-5 per roll. In 2013, Bounty launched a new brand extension called "Bounty Basic...

answer this!! Question 9 (1 point) From the list below, please identify the statement that best describes a research finding: 0 Overall, a combination of communication channels will allow the brand to...

answer this!! What is the basic principle when it comes to designing a brand's portfolio? 0 Maximize revenues and minimize risks 0 Maximize profit and minimize number of brands O Maximize profit and...

answer this!! P&G had two types of diapers on the market: Luvs and Pampers. As a result of the growing phenomenon of "private label"/store—owned brands at major retailers, P&G has decide...

answer this!! Yummy Oats cereal products recently launched in a developing market. The company had studied income areas, and specifically distributed the lower priced products in poorer sections. Howe...

answer this!! What is a weakness of the focus group marketing research technique? 0 It's difficult to find willing participants for focus groups. Q It is difficult to generalize results from a focus...

answer this!! This research technique is used to gather information about a brand. It usually relies on open-ended conversations. Respondents may be asked to explain their feelings about a brand or ju...

answer this!! Walking on a Cloud, a shoe company, has launched a marketing campaign to promote the health and safety benefits of its new line of walking shoes. Which of the following is an example of ...

answer this Canadian film actors are typically paid lower wages than American ones. In addition, the Canadian dollar exchange rates have been favourable for US-based film companies. This has created t...

answer this!!! What is the typical order or sequence when illustrating a firm's brand strategy using the brand hierarchy concept (from broad to specific)? 0 Corporate brands, family brands, individual...

Mary has been saving up for a new sofa for the past few months. As it is Easter weekend, she knows that there are plenty of sales on and she might find a good deal. So, Mary goes sofa shopping with he...

Select one of the below and answer why that choice was chosen - Google Analytics - Web Analytics While John has been using web analytics for a while, he's new to attribution and wants to find the ...

. Breakfast Club is a newly launched brand of breakfast bars, one among many established brands of breakfast bars. The advertising agency handling Breakfast Club's account decides that to promote Bre...

1. Given: Number of potential customers = 2,150 Ideal frequency of calls = 5/year Number of existing customers = 850 Current number of salespeople = 10 Available selling time per salesperson = 125 ...

Trevor was hired to evaluate the ease of use' of the web site for a company called Travel by Knight. Which of the following is one of the elements that he should be evaluating when focused solely on t...

In media scheduling, reach would be MORE IMPORTANT than the frequency for all of the following EXCEPT________. a. distributing cents-off coupons b. prompting attitude change c. advertising a specia...

Tracey is trying to decide between running an ad in Family Handyman Magazine or Do-It-Yourself Magazine. The product being advertised is appropriate for homeowners only. A full-page 4-colour ad in Do-...

Sports Depot's is implementing a new strategy to increase sales of tennis balls. The basic idea is to sell tennis balls in large quantities to nonprofit groups, who resell the balls to raise money. Fo...

The Robinson-Patman Act prohibits some forms of price discrimination while allowing others. Apply the Robinson-Patman Act to the following two scenarios and explain whether the company would or would ...

Companies have many ways of getting their products to customers in the market. These options all have benefits and costs in the selection of the best way to deliver the product and make it available ...

According to the article you read from Rosabeth moss kanter about how great companies think differently, there is 6 facts of logic that change leadership and the ideas behind what makes great companie...

Select a branded product you are familiar with. Based on knowledge of the product life cycle, what types of changes at each life cycle stage will occur to the selected brand and product? How will thes...

Research the key elements of a customer relationship management CRM system and defend at least three best practices for Starbucks to improve its customer retention. Make sure you support your choices ...

Chipotle Mexican Grill's slogan is "Food with integrity". Despite their slogan, they have a higher than average food poisoning rate. Citing research, discuss Chipotle in terms of strategic positioni...

no need for explanation Question 48 (0.367647059 points) Ads that score above average in recall and recognition may have any or all of the following characteristics except: O Before-and-after illustra...

no need for explanation Question 24 (0.367647059 points) A history professor points out to you that he buys his groceries from the various farms spread around Ottawa. As a result, he pays far less tha...

no need for explanation Measuring advertising effectiveness is not easy. There are always factors intervening between promotion and sales results. But, there is one promotional medium where effectiven...

no need for explanation Section A: Please answer all 68 questions (worth 25%). Question 1 (0.367647059 points) Why do new products fail? They are not significantly different from products already on t...

no need for explanation Question 62 (0.367647059 points) Products that are promoted best through personal selling: O are standardized products appeal to a mass market O involve little risk for the buy...

Which of the following is not a situation calling for a Red Flag? a.There are new, or as yet un-contacted key Buying Influences b.Critical information about a prospect's needs is missing or uncle...