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Fictional Case Study: FoodCo is one of the largest food and...

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Asked by SuperFalconPerson683 on coursehero.com

Fictional Case Study: FoodCo is one of the largest food and...

Fictional Case Study:

FoodCo is one of the largest food and facilities management companies in Canada with over 10,000 employees from coast-to-coast. The Company has made some real strides in the past few years with its Diversity program which encourages a much more diverse workforce and has set targets to get there within a specific timeframe. The Company has received accolades from a number of magazines for its commitment to hiring Indigenous employees by being named in the Top 50 best places to work.

The Company created the FoodCo Foundation in 2010 to fight poverty and hunger in marginalized communities. Donations have been made to Indigenous communities across the country for training programs to help their members find gainful employment in the food services sector. Scholarships have been set up with a total of $100,000 going to the Indigenous College Fund, generating positive PR and goodwill towards the Company.

This praise comes as the Company prepares to deal with a major racial discrimination lawsuit. Filed on behalf of 250 current and former Indigenous employees, the case alleges that FoodCo has discriminated against Indigenous managers in promotions. A Company survey showed a very small percentage of upper-level promotions went to Indigenous employees.

Other complaints allege some employees were subjected to racially offensive language. The plaintiffs are seeking a monetary settlement and an overhaul of Company diversity practices.

Your PR firm has been hired to assess the situation and to make recommendations to FoodCo's Board of Directors to protect and enhance the Company's reputation as a diversity

Read This case study and  Answer This questions:

1. How would you go about identifying the issue at hand? What do you think is the main issue?


2. How would you assess the potential threat to the organization? Was the organization vulnerable? What could be the impact on FoodCo's reputation?

3. What Strategy Options would you consider? Make sure you weigh the pros and cons to ensure they are in the best interest of the Company.

4. What are your two communications objectives? Make them

5.Develop your Action Plan (5 marks for each section; 15 marks in total).
1. List FIVE key stakeholders/audiences you will want to target.
2. Name the key communications tactics you would use to reach the various stakenolders 
3What would be your 3 key messages?
6. How will you evaluate the success of your Issues Management plan? (10 marks)

Answer & Explanation

Solved by verified expert
Answered by EarlMoonSquirrel26 on coursehero.com

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Step-by-step explanation

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