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You are the Sales & Marketing Manager of a 150 room,...

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Asked by ProfessorRavenMaster678 on coursehero.com

You are the Sales & Marketing Manager of a 150 room,...

You are the Sales & Marketing Manager of a 150 room, independent hotel. The property is in a trendy location, close to the offices of several media and fashion companies. The main street has many independent shops and restaurants.

Your hotel has a bar and small restaurant/ coffee shop, popular with guests and locals.

The business mix is 50% Corporate and 50% Leisure.

· 35% of your guests book via your own website

· 20% via GDS

· 30% via OTA

· 10% book direct over the phone with the Sales office

· 5% via FIT agents.

The owner is about to complete a refurbishment of public areas and bedrooms, so you now have the opportunity to create a new "Executive" floor of 50 rooms, with lounge area to be sold at a premium.

You are confident you can sell these new rooms if you position them correctly to the right customer.

Please answer the following questions:

· Suggest which of your customers you will target for the new rooms and why

· Decide how you will differentiate the new experience

· Explain how you aim to integrate these experiences into the product and your marketing.

Answer & Explanation

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Answered by colinadeguzman15 on coursehero.com

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