Suppose you're the marketing director of "EverybodyLovesCandy"...

Suppose you're the marketing director of "EverybodyLovesCandy" candy company. How would you develop your company's Halloween marketing plan? Please share your thoughts with us! (We will keep it confidential and never reveal it to your competitors.)

ost your Marketing plan and reply to other students' posts in the online discussion in Canvas. Please cover the following topics in your discussion reply/replies.

• Describe your product(s). Based on the characteristics of your product(s), is your company in a competitive market? If yes, why? If not, why?
• What is your pricing strategy to maximize profits for your company? Are your prices stable or will they fluctuate? Why?

Feel free to add more details to your plan. It would be great if you can add one or two pictures to your post.