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PLEASE REPLY TO THIS POST AND ADD SOME REFERENCES    Today, as...

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Asked by sgzorm on coursehero.com

PLEASE REPLY TO THIS POST AND ADD SOME REFERENCES    Today, as...

PLEASE REPLY TO THIS POST AND ADD SOME REFERENCES 

 

Today, as most days, I had my cup of plain Pike coffee at Starbucks. Upon researching Starbucks value chain, I found a number of interesting and some surprising facts.

To my surprise Starbucks directly controls the majority of its value chain and maintains strict control of the chain from the coffee farmers to their Starbucks retail stores, even running their own distribution centers and roasting facilities.  Starbucks starts with buying their coffee from over 30,000 farms in 30 different countries in three different regions of the world, Latin America, Asia-Pacific and Africa (Jeffrey, 2022).  Surprisingly, Starbucks also has Farmer Support Centers overseas to connect coffee farmers with agronomists and other experts (Pino, 2022).  Specialists also provide technical support and farmers are also taught how to protect their coffee plants from diseases, and taught soil management techniques and how to increase yields at these centers (Pino, 2022). 

Starbucks works with these farmers around the world to ensure a steady supply of coffee beans that meet Starbucks strict standard (Linda, 2022).  Once the coffee beans are harvested the beans are transported via ocean going container ships to the U.S. and trucked to one of five roasting facilities in Kent, Washington, Augusta, Georgia, Gaston, South Carolina, York Pennsylvania, and Carson Valley Nevada in the U.S. and also two overseas locations in Europe and Asia ("Where does coffee come from?," 2023).  The coffee is then distributed through nine regional and 83 central distribution centers around the world every week, to 35,000 Starbucks stores worldwide in 80 countries where customers enjoy their coffee and more ("Where does coffee come from?," 2023).

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Answered by merielleguinmercado on coursehero.com
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