Information about the task:
Your team's main task is to recommend a tactical response that will help ALDI reach its objective of increasing its customer base and improving its sustainability. Your team's other task is to describe how the selected technology trend will affect the components of ALDI's value chain and its information systems. In other words, your team must convince ALDI US that implementing your proposal will achieve their objectives of expanding their customer base efficiently and in a socially and environmentally friendly way.
For full consideration (up to full credit) your team must also estimate the total costs of your tactical suggestion. This includes costs across the five components of an information system for an implementation period of two years. Your proposal must embody ALDI's core principles and be aligned with ALDI's cost leadership competitive strategy.
Proposal selected: Data-Powered Personalization and Value Messaging to Customers
The only question to be answered in the form of bullet points for the slides:
Space and energy: Real estate utility costs for housing and providing power for the technology
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