Question
Answered step-by-stepAsked by LieutenantRock10867 on coursehero.com
which question would be best to answer? You need to answer at...
which question would be best to answer?
You need to answer at least one DQ by the end of Wednesday so that your classmates have some discussion items to encourage discussion before the end of the week. You must also interact with at least one student (or the instructor) before the weekend to receive full participation credit in this course).
1. What is consumer interactions data and why is it important to understanding and serving Internet consumers better?
2. The chapter states that organizational issues usually present the greatest barrier to the successful capture and use of customer transaction data. Can you think of some ways in which organizational issues could impede the capture and use of marketing-relevant data?
3. A businessperson who is not an Internet expert asks you whether the Internet is useful for branding. What answer would you give and how could you support it with illustrations?
Answer & Explanation
Solved by verified expertAnswered by MasterElephant2886 on coursehero.com
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