Question
Answered step-by-stepAsked by AgentOxideGoldfish4 on coursehero.com
Question 31 When a company has won brand insistence among its...
Question 31
- When a company has won brand insistence among its target market, which promotional objective is most effective
| informing | ||
| reminding | ||
| persuading | ||
| deciding |
2 points
QUESTION 32
- The one most crucial factor to most retailers is:
| product mix | ||
| promotional strategy | ||
| location | ||
| inventory control |
2 points
QUESTION 33
- Which of the following promotional mediums have the highest cost per person reached?
| publicity | ||
| personal selling | ||
| public relations | ||
| sales promotions |
2 points
QUESTION 34
- The promotional media that has the lowest cost per person reached is:
| television | ||
| billboards | ||
| radio | ||
| business publication |
3 points
QUESTION 35
- The promotional media that has the highest cost per person reached is:
| television | ||
| radio | ||
| magazine | ||
| newspaper |
2 points
QUESTION 36
- The mass merchandising concept focus is on:
| buying low and selling low | ||
| buying low and selling high | ||
| aiming sales at small target markets | ||
| selling products to specialized markets |
2 points
QUESTION 37
- The promotional tool for which expenditures are usually low or non-existent in most firms is:
| personal selling | ||
| advertising | ||
| public relations | ||
| publicity |
2 points
QUESTION 38
- Jill owns a book store that sells books, magazines, and writing tools for reading enthusiasts. What type of retail strategy mix does this retailer represent?
| specialty store | ||
| category killer | ||
| discount store | ||
| convenience store |
3 points
QUESTION 39
- Retailing covers all activities involved in the sale of products to:
| producers | ||
| suppliers | ||
| organizations | ||
| consumers |
2 points
QUESTION 40
- A hardward store that sells diapers, bathroom fixtures, oil paintings, men's ties, candy, and office supplies is an example of a retailer using:
| discount merchandising | ||
| scrambled merchandising | ||
| multi selling merchandising | ||
| final merchandising |
2 points
QUESTION 41
- The AIDA model is concerned with:
| attention, interest, desire, action | ||
| attention, interest, demand, action | ||
| action, interest, desire, acceptance | ||
| awareness, interest, demand, acceptance |
2 points
QUESTION 42
- A car company sent three automobile magazines some technical information, feature explanations, and pictures of a new car. One of the magazines later printed a story about the car. This is an example of:
| advertising | ||
| sales promotion | ||
| public relations | ||
| publicity |
2 points
QUESTION 43
- A hardware store that carries tools, plumbing supplies, bathroom fixtures, oil paintings, diapers, dog food, and milk is an example of a retailer using:
| scrambled merchandising | ||
| specialty merchandising | ||
| department merchandising | ||
| multi-selling merchandising |
2 points
QUESTION 44
- When developing a retail strategy, which task should be accomplished first?
| merchandise strategy | ||
| pricing strategy | ||
| identifying a target market | ||
| determining interior paint colors |
3 points
QUESTION 45
- What has been your favorite class this semester?
| Principles of Marketing :) ** Pick this one ** | ||
| Basket Weaving | ||
| Advanced Biochemistry | ||
| Biotany, Western Culture, & The Chocolate Factory legacy |
Answer & Explanation
Solved by verified expertAnswered by MegaOysterPerson755 on coursehero.com
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