1.The form of premium which does not represent a net cost to the marketer is termed:
out of pocket.
supported.
unsupported.
self-liquidating.
2. A direct payment by a manufacturer to a retailer's salesperson is colloquially called a:
bribe.
competition stopper.
spiff.
spot payment.
3. if the user can actually judge the cost of an item, the marketer is facing the psychological pricing phenomenon know as:
the quantum effect.
fair-price standards.
reverse direction price perception.
cost-price standards.
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