Question
Answered step-by-stepAsked by MagistrateBat1255 on coursehero.com
Q2. As part of the "One Geely" strategy outlined in the case study...
Q2. As part of the "One Geely" strategy outlined in the case study (p. 112), one of the ways in which the company achieved cost leadership was by cutting down its dealership network from over 1000 dealers to just 700 within a year. The company has also demonstrated its innovativeness in exploring alternative channels of distribution and even selling the car on the internet directly to the final consumers.
What distribution strategy would you recommend to Geely for launching its new "Geometry" into the Australian market? What are the pros and cons of selling this car directly to the consumers? Consider Geometry's positioning and characteristics of the final consumers in your analysis.
Answer & Explanation
Solved by verified expertAnswered by foreochieng on coursehero.com
<p>sectetur adipiscing el</p>sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing e
Unlock access to this and over
10,000 step-by-step explanations
Have an account? Log In
Step-by-step explanation
<p style="margin-left:0px;">sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus an</p><p style="margin-left:0px;">sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tor</p><p style="margin-left:0px;">sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a mole</p><p style="margin-left:0px;"> </p><p style="margin-left:0px;"><strong>sectetur adipiscing elit. Nam lacinia p</strong></p><p style="margin-left:0px;"><strong>sec</strong>sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. N</p><p style="margin-left:0px;">sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapi</p><p style="margin-left:0px;">sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, da</p><p style="margin-left:0px;"> </p><p style="margin-left:0px;"><strong>sectetur adipiscing elit. Nam lacini</strong></p><p style="margin-left:0px;">sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices</p><p style="margin-left:0px;">sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam r</p><p style="margin-left:0px;">sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac m</p>
Get unstuck with a CliffsNotes subscription
Unlock every step-by-step explanation, download literature note PDFs, plus more.Get Access