According to media ecology, what is the primary reason that we see...

According to media ecology, what is the primary reason that we see large shifts in the way we communicate across time?


Group of answer choices


All forms of literacy


The change from one medium to another


Technological change


Changes in individualism




Answer & Explanation
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The answer is: Technological change.


The study of media, technology, and communication and how they affect human settings is known as media ecology theory. In this regard, ecology refers to the environment in which the medium is utilized - what it is and how it affects society.


The study of media environments is known as media ecology, and it is based on the premise that technology and procedures, forms of information, and communication protocols all have a significant role in human affairs. Mediums ecology investigates how communication media affect human perception, comprehension, feeling, and value, as well as how our engagement with media aids or hinders our chances of survival.


 The term ecology refers to the study of environments, including its structure, composition, and impact on people. After all, an environment is a complicated messaging system that enforces certain ways of thinking, feeling, and behaving on humans.


According to media ecology, media serve as extensions of human senses in each era, and communication technology is the fundamental source of social change. The statement "the medium is the message" is a frequently discussed phrase that means the media used to send a message is equally as significant (if not more important) than the message itself. The rise of a certain technology during a significant period of time and growth can be used to categorize key periods of time and growth in civilization.

Step-by-step explanation



Lev-On, A., & Uziel, V. (2018). Live, visual, social, and mobile: Media ecology in emergencies and ordinary times. Online Information Review.


Mattoni, A. (2017). A situated understanding of digital technologies in social movements. Media ecology and media practice approaches. Social Movement Studies, 16(4), 494-505.