Other Factors Influencing Perception
Personal characteristics. Personal characteristics, such as past experience (learning) and motivation, may also affect the way stimuli are perceived.
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Learning (a musician quickly learns the pattern of tones that make a melody and detects a discordant note)
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Motivation (while an individual may not initially have a taste for espresso coffee, if the person's group of acquaintances perceives it as an “in” beverage, he or she may then start drinking espresso)