Marketing questions and answers in March 2021

Select one of the below and answer why that choice was chosen - Google Analytics - Web Analytics  While John has been using web analytics for a while, he's new to attribution and wants to find the ...
. Breakfast Club is a newly launched brand of breakfast bars, one among many established brands of breakfast bars. The advertising agency handling Breakfast Club's account decides that to promote Bre...
1.  Given: Number of potential customers = 2,150 Ideal frequency of calls = 5/year Number of existing customers = 850 Current number of salespeople = 10 Available selling time per salesperson = 125 ...
Trevor was hired to evaluate the ease of use' of the web site for a company called Travel by Knight. Which of the following is one of the elements that he should be evaluating when focused solely on t...
In media scheduling, reach would be MORE IMPORTANT than the frequency for all of the following EXCEPT________.   a. distributing cents-off coupons b. prompting attitude change c. advertising a specia...
Tracey is trying to decide between running an ad in Family Handyman Magazine or Do-It-Yourself Magazine. The product being advertised is appropriate for homeowners only. A full-page 4-colour ad in Do-...
Sports Depot's is implementing a new strategy to increase sales of tennis balls. The basic idea is to sell tennis balls in large quantities to nonprofit groups, who resell the balls to raise money. Fo...
The Robinson-Patman Act prohibits some forms of price discrimination while allowing others. Apply the Robinson-Patman Act to the following two scenarios and explain whether the company would or would ...
Companies have many ways of getting their products to customers in the market. These options all have benefits and costs in the selection of the best way to deliver the product and make it available ...
According to the article you read from Rosabeth moss kanter about how great companies think differently, there is 6 facts of logic that change leadership and the ideas behind what makes great companie...
As innovation creates new marketing models, online ordering and personal shoppers have changed how customers view and order products from the marketplace.  This has created new types of jobs and stor...