Marketing questions and answers in December 2021

Jasmine and Christine own an online art supply store that targets college students aged 19-28. Despite running multiple campaigns on different marketing channels, sales have dropped recently and they'...
Some of the Macro-Trends that are affecting the travel industry are:      A. The economic changes in the industry, with household savings being at record high, but prices for tourism services soari...
Imagine that you always sneeze when you go into PetSmart because you are allergic to the dogs in the store. Imagine that, after you have visited PetSmart (and sneezed) many times, you start to sneeze ...
Imagine that a CEO thinks that the software industry is lucrative and decides that the company should invest all its money in that industry because he can easily think of the successful exemplars such...
A watch company is running an experiment to see how involvement influences persuasion. The company gathered 500 consumers and asked them to watch a commercial for the company's new line of smartwatche...
Hillary wanted to buy her son Jason a gift for his birthday. After reading up on what is popular these days, she was leaning toward buying him in-line skates. When Hillary told her daughter, Jessica, ...
Imagine that you work for Angie's Boutique, a store that sells clothing to teenage girls. To lure girls away from your competitor, Barbara's Closet, you do the following: You first plant two well-dres...
Value Discipline Identification McDonald's, in its initial days, changed its menu to only include what they did best, hamburgers and fries. They changed the process in which you ordered food. They als...
Value Discipline Identification Intel is best known for its fast microprocessors. The creative engineering team at Intel focusses on innovation to build the next-generation microprocessors. The senio...
The auction campaign was a success, but despite your efforts, the property is passed in on the auction day. The owners are disappointed and ask you what they should do now. Comment on the alternative ...