"'In other countries, art and literature are left to a lot of shabby bums living in attics and feeding on booze and spaghetti, but in America the successful writer or picture-painter is indistinguishable from any other decent business man; and I, for one, am only too glad that the man who has the rare skill to season his message with interesting reading matter and who shows both purpose and pep in handling his literary wares has a chance to drag down his fifty thousand bucks a year, to mingle with the biggest executives on terms of perfect equality, and to show as big a house and as swell a car as any Captain of Industry! But, mind you, it's the appreciation of the Regular Guy who I have been depicting which has made this possible, and you got to hand as much credit to him as to the authors themselves.
"'Finally, but most important, our Standardized Citizen, even if he is a bachelor, is a lover of the Little Ones, a supporter of the hearthstone which is the basic foundation of our civilization, first, last, and all the time, and the thing that most distinguishes us from the decayed nations of Europe.
"'I have never yet toured Europe — and as a matter of fact, I don't know that I care to such an awful lot, as long as there's our own mighty cities and mountains to be seen — but, the way I figure it out, there must be a good many of our own sort of folks abroad. Indeed, one of the most enthusiastic Rotarians I ever met boosted the tenets of one-hundred-per-cent pep in a burr that smacked o' bonny Scutlond and all ye bonny braes o' Bobby Burns. But same time, one thing that distinguishes us from our good brothers, the hustlers over there, is that they're willing to take a lot off the snobs and journalists and politicians, while the modern American business man knows how to talk right up for himself, knows how to make it good and plenty clear that he intends to run the works. He doesn't have to call in some highbrow hired-man when it's necessary for him to answer the crooked critics of the sane and efficient life. He's not dumb, like the old-fashioned merchant. He's got a vocabulary and a punch.
"'With all modesty, I want to stand up here as a representative business man and gently whisper, "Here's our kind of folks! Here's the specifications of the Standardized American Citizen! Here's the new generation of Americans: fellows with hair on their chests and smiles in their eyes and adding-machines in their offices. We're not doing any boasting, but we like ourselves first-rate, and if you don't like us, look out — better get under cover before the cyclone hits town!"
"'So! In my clumsy way I have tried to sketch the Real He-man, the fellow with Zip and Bang. And it's because Zenith has so large a proportion of such men that it's the most stable, the greatest of our cities. New York also has its thousands of Real Folks, but New York is cursed with unnumbered foreigners. So are Chicago and San Francisco. Oh, we have a golden roster of cities — Detroit and Cleveland with their renowned factories, Cincinnati with its great machine-tool and soap products, Pittsburg and Birmingham with their steel, Kansas City and Minneapolis and Omaha that open their bountiful gates on the bosom of the ocean-like wheatlands, and countless other magnificent sister-cities, for, by the last census, there were no less than sixty-eight glorious American burgs with a population of over one hundred thousand! And all these cities stand together for power and purity, and against foreign ideas and communism — Atlanta with Hartford, Rochester with Denver, Milwaukee with Indianapolis, Los Angeles with Scranton, Portland, Maine, with Portland, Oregon. A good live wire from Baltimore or Seattle or Duluth is the twin-brother of every like fellow booster from Buffalo or Akron, Fort Worth or Oskaloosa!
"'But it's here in Zenith, the home for manly men and womanly women and bright kids, that you find the largest proportion of these Regular Guys, and that's what sets it in a class by itself; that's why Zenith will be remembered in history as having set the pace for a civilization that shall endure when the old time-killing ways are gone forever and the day of earnest efficient endeavor shall have dawned all round the world!
"'Some time I hope folks will quit handing all the credit to a lot of moth-eaten, mildewed, out-of-date, old, European dumps, and give proper credit to the famous Zenith spirit, that clean fighting determination to win Success that has made the little old Zip City celebrated in every land and clime, wherever condensed milk and pasteboard cartons are known! Believe me, the world has fallen too long for these worn-out countries that aren't producing anything but bootblacks and scenery and booze, that haven't got one bathroom per hundred people, and that don't know a loose-leaf ledger from a slip-cover; and it's just about time for some Zenithite to get his back up and holler for a show-down!
"'I tell you, Zenith and her sister-cities are producing a new type of civilization. There are many resemblances between Zenith and these other burgs, and I'm darn glad of it! The extraordinary, growing, and sane standardization of stores, offices, streets, hotels, clothes, and newspapers throughout the United States shows how strong and enduring a type is ours.
"'I always like to remember a piece that Chum Frink wrote for the newspapers about his lecture-tours. It is doubtless familiar to many of you, but if you will permit me, I'll take a chance and read it. It's one of the classic poems, like "If" by Kipling, or Ella Wheeler Wilcox's "The Man Worth While"; and I always carry this clipping of it in my note-book:
"When I am out upon the road, a poet with a pedler's load I mostly sing a hearty song, and take a chew and hike along, a-handing out my samples fine of Cheero Brand of sweet sunshine, and peddling optimistic pokes and stable lines of japes and jokes to Lyceums and other folks, to Rotarys, Kiwanis' Clubs, and feel I ain't like other dubs. And then old Major Silas Satan, a brainy cuss who's always waitin', he gives his tail a lively quirk, and gets in quick his dirty work. He fills me up with mullygrubs; my hair the backward way he rubs; he makes me lonelier than a hound, on Sunday when the folks ain't round. And then b' gosh, I would prefer to never be a lecturer, a-ridin' round in classy cars and smoking fifty-cent cigars, and never more I want to roam; I simply want to be back home, a-eatin' flap jacks, hash, and ham, with folks who savvy whom I am!
"But when I get that lonely spell, I simply seek the best hotel, no matter in what town I be — St. Paul, Toledo, or K.C., in Washington, Schenectady, in Louisville or Albany. And at that inn it hits my dome that I again am right at home. If I should stand a lengthy spell in front of that first-class hotel, that to the drummers loves to cater, across from some big film theayter; if I should look around and buzz, and wonder in what town I was, I swear that I could never tell! For all the crowd would be so swell, in just the same fine sort of jeans they wear at home, and all the queens with spiffy bonnets on their beans, and all the fellows standing round a-talkin' always, I'll be bound, the same good jolly kind of guff, 'bout autos, politics and stuff and baseball players of renown that Nice Guys talk in my home town!