"They got their money's worth in the wine shops," Jake says of the peasants who come to Pamplona for the fiesta. "Money still had a definite value. . . . Late in the fiesta it would not matter what they paid, nor what they bought." Hemingway is working metaphorically here, with the fiesta standing in for life itself. At first, equal exchanges are possible, he says — or at least they seem to be. As life goes on, however, one learns that the existence of such transactions is illusory.
We are reminded by the imagery in this chapter that, other than Cohn, all the novel's major characters participated in the Great War. Indeed, their status as veterans explains their aimlessness — not to mention their reliance on alcohol to get them through each day. The café on the morning of the fiesta is "like a battleship stripped for action." Rockets are fired to mark the start of the celebration, and a "ball of smoke hung in the sky like a shrapnel burst." The war and its futility explain the presence of Jake, Bill, Brett, and Mike on the European continent (where the fighting occurred) rather than their own countries, where they feel like strangers amongst those who did not fight. As Bill says to Cohn, "We are the foreigners" — meaning that they are foreigners in Spain. But the expatriates of the 1920s were foreigners in their own homelands, as well.
"The fiesta was really started. It kept up day and night for seven days. The dancing kept up, the drinking kept up, the noise went on. The things that happened could only have happened during a fiesta. Everything became quite unreal finally and it seemed as thought nothing could have any consequences. It seemed out of place to think of consequences during the fiesta. All during the fiesta you had the feeling, even when it was quiet, that you had to shout any remark to make it heard. It was the same feeling about any action. It was a fiesta and it went on for seven days."
