A prince must avoid becoming hated or despised. Taking the property or the women of his subjects will make him hated. Being frivolous, indecisive, and effeminate will make him despised. All a prince's actions should show seriousness, strength, and decisiveness. The best defense against internal threats such as conspiracy is to be neither hated nor despised. If a conspirator thinks that killing the prince will enrage the people, he will think twice.
Wise princes are careful not to antagonize the nobles and to keep the people happy. In France, the parliament restrains the ambition of the nobles and favors the people, without directly involving the king, so that he cannot be accused of favoritism. Princes should let others do the unpleasant tasks, doing for themselves what will make them look good.
Some people may object that the careers of the Roman emperors go against this argument, because many of them were greatly admired, yet were still assassinated. This is because they had to deal with their soldiers, and they could not satisfy both the soldiers, who wanted warlike leaders, and the people, who wanted peace. Marcus, Pertinax, and Alexander were all compassionate and just, but only Marcus escaped assassination, because he was a hereditary ruler and did not owe his power to the army. Commodus, Severus, Antoninus, and Maximinus were all cruel and greedy, and only Severus escaped assassination, because he was so cunning and ruthless, and because he kept up a splendid reputation. But in Machiavelli's time, princes do not have the same need to satisfy their armies, because armies are not used to being together for long periods and controlling whole provinces, the way Roman armies were. Instead, princes should satisfy the people, who are more powerful.
