By 1878, when Wilde completed his degree at Oxford, he had won the coveted Newdigate Prize for his poem "Ravenna." Leaving Oxford, Wilde was now ready to take on the world with a classical education and an unequivocal inclination toward the unconventional. Wilde proved to be a master of public relations. Virtually unknown and unpublished, he single-handedly created his own celebrity. While his travels and lectures increased his fame both in England and abroad, his early writings were not critical successes.
London in the 1870s provided Wilde the opportunity to build a public persona and test the limits of what society would tolerate. He dressed in strange clothes and often sported flowers such as lilies and sunflowers. He built a reputation as a minor luminary by courting celebrities. In 1880, he privately printed his first play, Vera, and the following year published his first book of poems. The poems were a modest success, but the play died a quick death.
In April 1881, Gilbert and Sullivan opened a play titled Patience in which a primary character, Bunthorne, was assumed to be based on Wilde. This false assumption was promoted by Wilde through early attendance — in outrageous clothes — at the play. When the play moved on to New York in December 1881, Richard D'Oyly Carte, the producer, hired Wilde to do a series of lectures to introduce the play to American audiences. The press was alerted and ready for his arrival, and Wilde played to them by proclaiming at customs that he had nothing to declare but his genius.
