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Faddish Words

Faddish words are words that you suddenly see and hear everywhere. Commentators, advertisers, public relations people, educators, business people, and so on pick up or coin terms that then enjoy a moment (or longer) in the sun: dysfunctional, parenting, syndrome, ethnicity, decision-making, cultural diversity, dialogue (as a verb), viable, counterproductive, entrepreneurial, etc. Some of them last, some fade, some disappear altogether. Faddish words can quickly become overused expressions.

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